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Lead Magnet Examples by Industry

What a good lead magnet actually looks like, by industry — each one built on a proven framework rather than generic content.

Real Estate

"What's My Home Worth?" Calculator

Prospect enters address, condition and timeline. Outputs an estimated value range and a "book a valuation" CTA.

Hormozi Value Equation — dream outcome (real number) + low effort
Business Coaching

Key Person of Influence Scorecard

Rates a coach's business across Pitch, Publish, Product, Profile and Partnership — reveals exactly where they're weakest.

Priestley KPI Methodology
Marketing Agency

"Is Your Website Costing You Leads?" Quiz

5-question quiz qualifying budget, urgency and fit, ending in a personalised recommendation and audit offer.

Hormozi Lead Qualification Framework
Fitness Coaching

Body Recomposition Calculator

Inputs current stats and goal, outputs a personalised timeline and macro target — captures email to send the full plan.

Hormozi Value Equation — time delay reduction
B2B Consulting

Operational Maturity Scorecard

Rates a business across process, tooling, team and reporting maturity — used to open discovery calls with real data.

Priestley KPI Methodology
Financial Services

Retirement Readiness Calculator

Projects retirement savings gap based on current contributions — a concrete number replaces a vague pitch.

Hormozi Value Equation — perceived likelihood via specificity

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