One plan. No tiers, no monthly fee, no per-lead-magnet charge.
Enter your email, generate one full lead magnet with AI at no cost. If it's not obviously useful in under a minute, you haven't lost anything. $97 unlocks unlimited generations after that.
Most tools in this category (Outgrow, ScoreApp, Typeform) charge monthly — often $95-$600+/month once you need real usage volume. BuildLead is priced as a tool you own, not rent: build as many lead magnets as your business needs without a recurring line item.
| Tool | Model | Typical Cost |
|---|---|---|
| BuildLead | One-time | $97 total |
| Outgrow | Subscription | $14–$600+/month |
| ScoreApp | Subscription | $39–$799/month |
| Typeform | Subscription | From ~$25/month |